Optimising resources and reacting more efficiently to operating hazards?
In geomarketing, the geographical aspects of economic activities are taken into account in the elaboration of a marketing strategy. It is obvious that an activity?s impact varies depending on its position: the location of a store, the territory of a sales representative, the location and layout of a video communications cable network, naturally have a great influence on the economic activities they serve.
exemple of one of our geomarketing study content